SHODH: The Case Research Wing of Club Prayaas brings the enormous creative talents to select, to analyse and to present the contemporary issues, learning from day to day activities prevailing in the national and international markets. The contribution of SHODH as a vertical has been immense and we focus on continuous improvement over the period of time.
Shodh also came up with PRAKARAN which is a National level Inter-College event, described as “Call for articles” for the e-magazine published by Club Prayaas. The motive of this event is to encourage participation and interest among the students which helps them analyze and present the given topic creatively. The event provides all the students from top-B schools an opportunity to explore themselves, beyond their boundaries.
Shodh comes up with weekly initiatives like 5Ws ( What, Who, Why, When, Where ) and Corptantra which provides Corporate words along with the meaning and sentence usages.
It also provides a platform for article and case writing and analysis.
Want to write your own article?
Beyond the Bottom Line: How Indian Businesses CanBe Beacons of Change:
In an era involving severe social, environmental, and economic issues,companies have the power to bring about significant change. Companies havegiven up on their conventional emphasis on profitability and adopting valuesdriven strategies that put social responsibility, environmental sustainability, andethical governance first.
Generational Marketing: Bridging the Gap Between Gen X and Gen Y
The marketing landscape is a tapestry woven from understanding demographics. Today, a key challenge lies in effectively reaching Gen X and Gen Y, two distinct generations with unique preferences. Often stereotype and pitted against each other, these demographics hold immense
The rise of the “quiet quitting” phenomenon and its implications for corporate culture and productivity
“Good employees quit when management is bad. Bad employees quit when management is good.” (Peter Drucker) In recent times, a subtle but significant shift has been in workplaces around the globe – the rise of the “quiet quitting” miracle. Unlike