Articles

Generational Marketing: Bridging the Gap Between Gen X and Gen Y

The marketing landscape is a tapestry woven from understanding demographics. Today, a key challenge lies in effectively reaching Gen X and Gen Y, two distinct generations with unique preferences. Often stereotype and pitted against each other, these demographics hold immense

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Uncategorized

The Golden Shelf: Why Eye-Level Placement of products is King

Have you ever browsed a store and subconsciously gravitated towards products at a specific height? It’s no coincidence. In the world of retail, eye-level placement is king. This strategic positioning leverages our natural visual tendencies to turn mere glances into

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Articles

Women in Charge: Breaking Barriers and Leading the Way

“You are the architect of your life.” (Kalpana Saroj, India’s first self-made female entrepreneur)Women have made significant strides in recent decades in breaking down barriers and entering industries that were once considered the exclusive domain of men. From the boardroom

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Articles

Consumer Behaviour in the Digital Age

Consumer behaviour, the study of how individuals make choices about products and services, has seen a remarkable transformation in the digital age. This shift is attributed to the widespread adoption of technology and the internet, which have significantly altered the

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Articles

Artificial Intelligence: Changing the Global Job landscape?

INTRODUCTION Did you ever imagine a world where robots could deliver your food? [AB1] And assignments easily curated by AI platforms in just a few minutes? Or driverless cars? From customer service to computer coding, artificial intelligence has impacted multiple industries.

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Articles

DEBT: LEVER OR LEAK

Rich people use debt to leverage investments and grow cash flows. Poor people use debt to buy things that make rich people richer ~ Grant Cardone. The world of finance is exceptionally dynamic and one of the most interpretative industries.

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Articles

Top 7 Soft Skills For The Modern Workplace

“Soft skills get little respect, but they will make or break your career”  ~ Peggy Klaus  Adopting a progressive mindset should be on your top list if you wish to advance your career in the upcoming years. In this agile

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Articles

The Future is Now: The Rise of Chatbots

Your home appliance is acting up, and you need assistance. Perhaps you have a query regarding your trip plans or insurance coverage. A virtual imp appears in a little text window when you visit the firm’s website. It asks, “How

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General Management

Street Smart: Vendors embracing Digital Payments

In the 21st century there is a rapid increase in the integration of technology with the daily life of people. Transactions are also transforming over a period from cash payments to digital payments catering to the needs of people adapting 

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General Management

EVs – India takes the road to sustainability

-Veena Bhagavathi (MBA, Class of 2023) India’s mobility now stands at a critical point of evolution. As business activities are starting to regain traction, the automobile industry is gearing up to launch itself into a new phase of growth, innovation

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Fintech Clubprayaas
Finance

FinTech in 2022

FinTech, as we know it, continues to take over and transform our very existence. Even though COVID-19 took a hit at many industries, FinTech remains one of the very few to soar. The pandemic in fact brought a huge surge

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Finance

Economic Sanctions and Their Impact on Business

Economic sanctions are a favourite non-lethal instrument in policymakers’ toolbox when they seek to respond to international issues or affect a desired outcome. The effectiveness of sanctions, as a whole, has been tested time and time again, from the US

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General Management

Impact of OTT on the Media Industry

Following the global outbreak, the world bowed before the fatal clouds of sneaky particles that engulfed crucial information resources under siege, bringing normal life to a halt. Around the world, the start of the worldwide lockdown sparked a wave of

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General Management

Millennials vs Gen Z: Key Differences in the Workplace

What does it mean to be a millennial or a member of the Gen Z generation? Millennials: People born between 1981 and 1996 are known as “Millennials.” The oldest millennials are in their late twenties, while the youngest are still

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General Management

CSR: A Contemporary B-Tool and A Virtuous Action

The societal transformation that has occurred has increased awareness of the need for a better world in both environmental and economic terms, prompting businesses to place a greater emphasis on the presentation of a sustainability report, which is the true

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Operations & IT

Facebook’s Goldfish Effect: Filter and Attention

-Vachi Vidyarthi (Class of 2023, IBS Hyderabad) In a world where we have instant access to practically any piece of information, we must ask ourselves a critical question: Is information technology degrading our minds? Facebook came into being in 2004

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Operations & IT

THE UPSURGE OF SERVERLESS COMPUTING

-Aadithya R. (Class of 2022,IBS Hyderabad) Serverless computing is a back-end service where the cloud provider allocates machine-based resources which are high on demand, handling the servers on behalf of the requirements of the customers. A company that gets back-end

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Finance

Analytical Overview Of Investing Strategies

– Aashimma Aggarwal (Class of 2022, IBS Hyderabad) Investment in today’s scenario deals with high rate of return which is proportionate to the risk an individual is willing to take. For investment with higher returns the strategies used by the

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