Beyond the Bottom Line: How Indian Businesses CanBe Beacons of Change:
In an era involving severe social, environmental, and economic issues,companies have the power to bring about significant change. Companies havegiven up on their conventional emphasis on profitability and adopting valuesdriven strategies that put social responsibility, environmental sustainability, andethical governance first.
Generational Marketing: Bridging the Gap Between Gen X and Gen Y
The marketing landscape is a tapestry woven from understanding demographics. Today, a key challenge lies in effectively reaching Gen X and Gen Y, two distinct generations with unique preferences. Often stereotype and pitted against each other, these demographics hold immense
The rise of the “quiet quitting” phenomenon and its implications for corporate culture and productivity
“Good employees quit when management is bad. Bad employees quit when management is good.” (Peter Drucker) In recent times, a subtle but significant shift has been in workplaces around the globe – the rise of the “quiet quitting” miracle. Unlike
The Golden Shelf: Why Eye-Level Placement of products is King
Have you ever browsed a store and subconsciously gravitated towards products at a specific height? It’s no coincidence. In the world of retail, eye-level placement is king. This strategic positioning leverages our natural visual tendencies to turn mere glances into
Women in Charge: Breaking Barriers and Leading the Way
“You are the architect of your life.” (Kalpana Saroj, India’s first self-made female entrepreneur)Women have made significant strides in recent decades in breaking down barriers and entering industries that were once considered the exclusive domain of men. From the boardroom
The Evolution of Workspaces: Designing Offices for Collaboration and Creativity
In the not-so-distant past, offices were monolithic structures with rows of cubicles, barren walls, and a vibe that stifled creativity. But if you go back to today, you’ll see that our conception of workspaces has undergone a revolution. The office
Navigating the Winds of Change: Investment Banking’s Evolving Landscape and Current Trends
An investment bank is a financial institution that provides funding to companies, typically for business expansion. Investment banks offer a unique service known as capital finance, which is financial assistance. Unlike other banks, they do not charge fees to their
Consumer Behaviour in the Digital Age
Consumer behaviour, the study of how individuals make choices about products and services, has seen a remarkable transformation in the digital age. This shift is attributed to the widespread adoption of technology and the internet, which have significantly altered the
The Power of Affiliate Marketing: Unleashing Growth Through Collaboration
Introduction In the dynamic world of digital marketing, one tactic has endured and is still revolutionizing how companies expand and thrive: affiliate marketing. With the help of this innovative technique of collaboration, businesses and individuals may create alliances that go
Artificial Intelligence: Changing the Global Job landscape?
INTRODUCTION Did you ever imagine a world where robots could deliver your food? [AB1] And assignments easily curated by AI platforms in just a few minutes? Or driverless cars? From customer service to computer coding, artificial intelligence has impacted multiple industries.
DEBT: LEVER OR LEAK
Rich people use debt to leverage investments and grow cash flows. Poor people use debt to buy things that make rich people richer ~ Grant Cardone. The world of finance is exceptionally dynamic and one of the most interpretative industries.
ASMR Marketing: *whispers* ‘Why is it not a ridiculous trend?’
INTRODUCTION Remember when you last went to the movie theater and in the interval they showed a video of a glass of coke being poured? And you could hear the fizz and the bubbles as it rises to the top,
Top 7 Soft Skills For The Modern Workplace
“Soft skills get little respect, but they will make or break your career” ~ Peggy Klaus Adopting a progressive mindset should be on your top list if you wish to advance your career in the upcoming years. In this agile
The Future is Now: The Rise of Chatbots
Your home appliance is acting up, and you need assistance. Perhaps you have a query regarding your trip plans or insurance coverage. A virtual imp appears in a little text window when you visit the firm’s website. It asks, “How
Street Smart: Vendors embracing Digital Payments
In the 21st century there is a rapid increase in the integration of technology with the daily life of people. Transactions are also transforming over a period from cash payments to digital payments catering to the needs of people adapting
EVs – India takes the road to sustainability
-Veena Bhagavathi (MBA, Class of 2023) India’s mobility now stands at a critical point of evolution. As business activities are starting to regain traction, the automobile industry is gearing up to launch itself into a new phase of growth, innovation
Neurofinance-Ratiocination of all your Financial Decision-making
Introduction Financial decisions are life-shaping ones, understanding the neural mechanisms behind them has recently gained momentum creating a new field of research. It aims to improve the micro foundation for financial decisions, shed light on the neural substrates that drive
FinTech in 2022
FinTech, as we know it, continues to take over and transform our very existence. Even though COVID-19 took a hit at many industries, FinTech remains one of the very few to soar. The pandemic in fact brought a huge surge
Economic Sanctions and Their Impact on Business
Economic sanctions are a favourite non-lethal instrument in policymakers’ toolbox when they seek to respond to international issues or affect a desired outcome. The effectiveness of sanctions, as a whole, has been tested time and time again, from the US
Impact of OTT on the Media Industry
Following the global outbreak, the world bowed before the fatal clouds of sneaky particles that engulfed crucial information resources under siege, bringing normal life to a halt. Around the world, the start of the worldwide lockdown sparked a wave of
Millennials vs Gen Z: Key Differences in the Workplace
What does it mean to be a millennial or a member of the Gen Z generation? Millennials: People born between 1981 and 1996 are known as “Millennials.” The oldest millennials are in their late twenties, while the youngest are still
How the lockdown spawned new small enterprises and innovative ventures!
How the lockdown spawned new small enterprises and innovative ventures! -Jasween Kaur (Class of 2023, IBS Hyderabad) Remember how our lives were turned upside down two years ago when the Coronavirus struck? It was a time of despair, but it
CSR: A Contemporary B-Tool and A Virtuous Action
The societal transformation that has occurred has increased awareness of the need for a better world in both environmental and economic terms, prompting businesses to place a greater emphasis on the presentation of a sustainability report, which is the true
Metaverse and Cryptocurrencies: The New Internet Has Arrived
By Dhruv Satish kumar (class of 2023, IBS Hyderabad) The evolution of the Internet has been one of the most interesting and groundbreaking aspects of the 20th and 21st century. We have advanced from the initial Web 1.0 phase of
Facebook’s Goldfish Effect: Filter and Attention
-Vachi Vidyarthi (Class of 2023, IBS Hyderabad) In a world where we have instant access to practically any piece of information, we must ask ourselves a critical question: Is information technology degrading our minds? Facebook came into being in 2004
THE UPSURGE OF SERVERLESS COMPUTING
-Aadithya R. (Class of 2022,IBS Hyderabad) Serverless computing is a back-end service where the cloud provider allocates machine-based resources which are high on demand, handling the servers on behalf of the requirements of the customers. A company that gets back-end
Space Commercialization: Virgin Galactic Vs Blue Origin
– Aparajita (Class of 2023, IBS Hyderabad) INTRODUCTION “One small step for man, a giant leap for mankind”~ 50 years ago, Neil Armstrong spoke this famous line when he became the first man to step on the moon. In 2021,
Analytical Overview Of Investing Strategies
– Aashimma Aggarwal (Class of 2022, IBS Hyderabad) Investment in today’s scenario deals with high rate of return which is proportionate to the risk an individual is willing to take. For investment with higher returns the strategies used by the
M&A : A Conceptual Understanding to the Strategic Deals of Business
–Ananya Nanda (Class of 2022, IBS Hyderabad) Merger is when two companies combine to become one. This happens when two businesses that are same in size and also recognize advantages like increasing sales, efficiencies, profit maximisation and capabilities. The terms
Effects of occupational status on women food buying and cooking behaviour
-Anjana Madhulika (Class of 2022, IBS Hyderabad) INTRODUCTION Demographics, desires, emotions, ethics, personality and group influences are considered to be some of the key factors responsible for buying purchase behaviour. Just a few years ago, women were confined to their